Redefining Courtside Couture at the U.S. Open
Influencers and celebrities continue to transform the tournament into a notable fashion event
Story: Stella Ringblom
By Gotham from Vogue Magazine
The 2024 U.S. Open tournament wrapped up after three long weeks, and while many enjoy watching Taylor Fritz and Coco Goff hit the courts, others find themselves at the event for the fashion aspect. A few of the best and most iconic looks have been featured at the U.S. Open, with attendees finding creative ways to combine the sport with current fashion trends. Even the athletes stand out on the courts by collaborating with sponsored brands to create athletic clothing that also fits their personal style.
Serena Williams has previously been recognized for her impressive tournament looks; however, this year she has made a statement in the stands instead of the courts. She was dressed in a Gucci monogram polo and white miniskirt lined with tennis balls and green and navy stripes for one of the matches.
On the other hand, Taylor Swift was dressed in a subtle yet stylish red and white linen mini dress from Reformation for the special occasion, and her boyfriend Travis Kelce was also dressed in an all-Gucci ensemble. Among these A-list celebrities, others, including Lucky Blue and Nara Smith, did not disappoint. Nara wore head-to-toe Burberry, while Lucky matched with her by wearing a white button-up and black fitted pants.
Kendall Jenner took a classier route in her tweed Alaïa skirt suit at the finals, and Matthew McConaughey showed his American pride with his all-white look paired with an American flag headband. Many celebrities attendees found ways to look elegant while still adding their personal twist.
Among other significant events, the U.S. Open is a great opportunity for brands to partner with influencers and promote their brand. Grey Goose has hosted various events, but has taken these tennis tournaments to the next level with their advertising; many people have recently attended Grey Goose events solely for the famous Honey Deuces. They invite guests to their suite and have them create content throughout the event. As for fashion brands, Beyond Yoga successfully promoted their brand by inviting a group of TikTokers, including Acquired Style, Kit Keenan, and Halley Kate, who were all spotted serving looks in the brand.
High-end brands such as Prada and Miu Miu have previously partnered with the “tennis WAGS,” consisting of Paige Lorenze, owner of Dairy Boy and girlfriend of tennis player Tommy Paul, and Morgan Riddle, influencer and girlfriend of Taylor Fritz. While Lorenze created a name for herself before dating Tommy Paul, she incorporated her new love for tennis into her brand Dairy Boy, overall becoming a catalyst for the foundation of the brand . She’s spotted at almost every tournament, among Morgan Riddle, who creates content for their social media pages, for the tournaments themselves, and for any brands that offer to collaborate with them. They were both dressed to the nines throughout this tournament while supporting their partners, allowing fans to easily spot them in the crowd.
The celebrity packed stands were filled with notable fashion moments this year. As each year passes, the looks continue to enhance and follow trends, making each year more exciting for anyone attending the event.
Serena Williams has previously been recognized for her impressive tournament looks; however, this year she has made a statement in the stands instead of the courts. She was dressed in a Gucci monogram polo and white miniskirt lined with tennis balls and green and navy stripes for one of the matches.
On the other hand, Taylor Swift was dressed in a subtle yet stylish red and white linen mini dress from Reformation for the special occasion, and her boyfriend Travis Kelce was also dressed in an all-Gucci ensemble. Among these A-list celebrities, others, including Lucky Blue and Nara Smith, did not disappoint. Nara wore head-to-toe Burberry, while Lucky matched with her by wearing a white button-up and black fitted pants.
Kendall Jenner took a classier route in her tweed Alaïa skirt suit at the finals, and Matthew McConaughey showed his American pride with his all-white look paired with an American flag headband. Many celebrities attendees found ways to look elegant while still adding their personal twist.
Among other significant events, the U.S. Open is a great opportunity for brands to partner with influencers and promote their brand. Grey Goose has hosted various events, but has taken these tennis tournaments to the next level with their advertising; many people have recently attended Grey Goose events solely for the famous Honey Deuces. They invite guests to their suite and have them create content throughout the event. As for fashion brands, Beyond Yoga successfully promoted their brand by inviting a group of TikTokers, including Acquired Style, Kit Keenan, and Halley Kate, who were all spotted serving looks in the brand.
High-end brands such as Prada and Miu Miu have previously partnered with the “tennis WAGS,” consisting of Paige Lorenze, owner of Dairy Boy and girlfriend of tennis player Tommy Paul, and Morgan Riddle, influencer and girlfriend of Taylor Fritz. While Lorenze created a name for herself before dating Tommy Paul, she incorporated her new love for tennis into her brand Dairy Boy, overall becoming a catalyst for the foundation of the brand . She’s spotted at almost every tournament, among Morgan Riddle, who creates content for their social media pages, for the tournaments themselves, and for any brands that offer to collaborate with them. They were both dressed to the nines throughout this tournament while supporting their partners, allowing fans to easily spot them in the crowd.
The celebrity packed stands were filled with notable fashion moments this year. As each year passes, the looks continue to enhance and follow trends, making each year more exciting for anyone attending the event.