Taking Khy to the Next Level
Kylie Jenner launches new collection with Atlien
Story: Stella Ringblom
By Conner Cunningham for Vogue
Kylie Jenner has been an entrepreneur since the start of her teenage years. After successfully launching Kylie Cosmetics in 2015, Jenner started Kylie Skin, Drink Sprinter, and more recently, her clothing line: Khy by Kylie Jenner. In late September, Khy partnered with luxury brand Atlein to create an iconic collaboration.
Before collaborating with Atlein, Jenner has partnered with other notable designers. For her second drop, she designed puffers and base layers with Entire Studios; for drop five, she created denim pieces with Natasha Zinko.
As she continues to build her brand, Jenner is being intentional with who she collaborates with. When choosing which brands to work with, Atlein was one of her top choices; she’d worn several of their designs in the past and knew their fashion views would align well with hers.
French fashion house Atlein was founded in 2016 by Antonin Tron. The brand is known for its modern take on classic couture techniques, and Tron’s brand elevates women’s clothing designs.
“I always feel so confident and comfortable when I wear Antonin’s creations,” shared Jenner exclusively with Vogue,” she says in an interview with Vogue.
The Atlien x Khy collection incorporates draped jerseys, tops, bottoms, and dresses, and prices range from $88 to $198. Each piece is made to be mixed and matched with colorways that can be seamlessly paired together. The clothing colors range from cream to gold, cherry, citron, blue, and black, all inspired by “fall in California.”
Tron and Jenner wanted women to feel confident when wearing the new collection. One of the primary focuses of Tron’s brand is to create clothing that women feel their best when wearing.
“I want women to feel empowered and like they’re dressing up for them,” says Tron to Vogue.
Jenner is continuing to evolve her brand, and she, along with her fans, is incredibly excited about what’s ahead. The collection successfully launched on September 26th and items are selling quickly.
Before collaborating with Atlein, Jenner has partnered with other notable designers. For her second drop, she designed puffers and base layers with Entire Studios; for drop five, she created denim pieces with Natasha Zinko.
As she continues to build her brand, Jenner is being intentional with who she collaborates with. When choosing which brands to work with, Atlein was one of her top choices; she’d worn several of their designs in the past and knew their fashion views would align well with hers.
French fashion house Atlein was founded in 2016 by Antonin Tron. The brand is known for its modern take on classic couture techniques, and Tron’s brand elevates women’s clothing designs.
“I always feel so confident and comfortable when I wear Antonin’s creations,” shared Jenner exclusively with Vogue,” she says in an interview with Vogue.
The Atlien x Khy collection incorporates draped jerseys, tops, bottoms, and dresses, and prices range from $88 to $198. Each piece is made to be mixed and matched with colorways that can be seamlessly paired together. The clothing colors range from cream to gold, cherry, citron, blue, and black, all inspired by “fall in California.”
Tron and Jenner wanted women to feel confident when wearing the new collection. One of the primary focuses of Tron’s brand is to create clothing that women feel their best when wearing.
“I want women to feel empowered and like they’re dressing up for them,” says Tron to Vogue.
Jenner is continuing to evolve her brand, and she, along with her fans, is incredibly excited about what’s ahead. The collection successfully launched on September 26th and items are selling quickly.