ILIA Beauty x Zipped: Renaissance art embedded in Eye Makeup
Get an exclusive first look at Zipped’s exciting new partnership with ILIA Beauty, as we organically spotlight their latest collection in an upcoming photoshoot
Story: Filipa Alloul
Source Ilia Beauty; Tyra Booker
ILIA Beauty is bringing an artistic revival to the beauty world with its latest launch—the Eye Stylus Shadow Stick, a creamy, long-wear eyeshadow inspired by the grandeur of the Renaissance. With this recent launch, Zipped is partnering with ILIA in our upcoming shoot to celebrate playfulness, creativity, and modern minimalism,while paying homage to the layered artistry of the past.
The founder of ILIA Beauty, Sasha Plavsic, pulled colors from Renaissance art for the color palette of the Eye Stylus collection. As seen recently in the Collina Strada show, the product was showcased playfully.
To honor the Renaissance-inspired shades—like Regal, Venetian, and Obscuro—ILIA and Zipped are crafting a shoot to spotlight the new collection. Tyra Booker, Senior Director of Social Influencer Communications at ILIA Beauty and a Syracuse Newhouse alum, shares that the campaign’s vision at its core is about breaking the rules of traditional eye makeup.
“My favorite part about the collection is that you can play with different ways to wear it—lining over the lid, layering in the outer corner and inner corners—it brings out a sense of playfulness,” says Booker.
To honor the Renaissance-inspired shades—like Regal, Venetian, and Obscuro—ILIA and Zipped are crafting a shoot to spotlight the new collection. Tyra Booker, Senior Director of Social Influencer Communications at ILIA Beauty and a Syracuse Newhouse alum, shares that the campaign’s vision at its core is about breaking the rules of traditional eye makeup.
“My favorite part about the collection is that you can play with different ways to wear it—lining over the lid, layering in the outer corner and inner corners—it brings out a sense of playfulness,” says Booker.
Source Ilia Beauty; Tyra Booker
With 20 richly pigmented colors, Eye Stylus offers something for every mood and moment. Shades like Divine and Gilded bring warmth and dimension, for a classic, golden-lit neutral (one of Tyra Booker’s favorites!). Festival season calls for a bold pop, and Nymph or Filigree delivers just that. Want to make a statement? Obscuro—a deep, dramatic, and timeless hue— can be worn as a sleek black eyeliner or blended across the lid for a bold, smoldering effect.
Source Ilia Beauty; Tyra Booker
It’s a testament to ILIA’s commitment to fusing clean, innovative formulas with timeless inspiration, making every swipe a statement of artistry.
“This is makeup that’s easy to use, colorful, and playful,” Booker emphasizes. ILIA’s Eye Stylus invites everyone to redefine their beauty renaissance—one effortless swipe at a time, whether worn as an all-over lid wash, precise liner, or layered for a smoldering effect.
Source Ilia Beauty; Tyra Booker
ILIA Beauty recently served as the official makeup sponsor for Collina Strada’s New York Fashion Week show, bringing their clean, skin-centric formulas to the runway. Their collaboration included innovative makeup looks that perfectly complemented Collina Strada’s forward-thinking and eco-conscious aesthetic. Using the Eye Stylus collection makeup artist @dickpageface and hairstylist @mustafayanaz championed individuality.